Amara Grace is a multimedia griot. She has a keen eye and ear for calling out inequities, and calling-in grace, retrospection and empathy. Raised in rural, eastern North Carolina by an African American mother and Nigerian father, her cross-cultural upbringing shapes how she narrates at the intersection of technology, media and public health.
Her passion for producing narrative media blossomed during her undergraduate studies as she learned about the cross-cultural connections formed by storytelling through literature and the performing arts. Upon obtaining her B.A. with honors in African diasporic studies from the University of North Carolina at Chapel Hill, she pursued higher education in the science of communications and social marketing in the health sector. After obtaining her Masters of Science in Public Health from the University of South Carolina-Columbia, her evolution as a Multimedia Griot skyrocketed. Amara is a certified project manager professional (PMP), an Agile certified practitioner (PMI-ACP) and a certified Scrum master (CSM).
As a Multimedia Griot, Amarachi merges her expertise in project management, communications science and audio journalism to ideate, manage, and broadcast the identities and initiatives of clients across mediums and platforms. Amara communication services aim to amplify how communities at the margins simultaneously dismantle myopic tropes within and beyond such institutions as health, education and media.
When Amara is not coaching technical teams through marketing strategies, product storytelling and interpersonal communication tactics, she is educating dance students of all ages at North Carolina Dance Institute and Raleigh Little Theatre. She is a tap, jazz and musical theatre dance instructor.