RTI International

The $350 million HEALing Communities Study (HCS), funded by the National Institute on Drug Abuse (NIDA) and the National Institutes of Health (NIH), is a multisite experimental trial evaluating the effect of the “Communities That HEAL” (CTH) opioid harm- reduction intervention as compared with typical opioid care in 38 communities across four states.

As a principal content strategist, Amara managed more than 20 multimedia professionals in the development and distribution of outreach materials—such as op-eds, public service announcements, social media content and digital newsletters to external stakeholders. In addition to managing the development of media content, Amara also developed and reported web analytic reports for the HCS web activities using Google Analytics and Google Data Studio.

We Think Twice (WTT) is a social media initiative, funded by The Family and Youth Services Bureau (FYSB) and the Office of the Assistant Secretary for Health (OASH). This initiative promotes healthy decisions and behaviors that help teens achieve optimal health and successfully transition to adulthood.

As the Principal Social Media Strategist, Amara brainstormed and coordinated the topical themes and timelines for the Instagram account content calendar. She also provided design feedback regarding brand alignment and resonance with the adolescent audience.

Amara conceptualized, developed, strategized and managed the implementation of WTT’s inaugural Instagram contest, #WTTChangemakers Playlist Contest. This contest aimed to engage existing followers and recruit new followers during the Coronavirus pandemic. Account followers were encouraged to suggest motivational songs via Instagram story prompts, for the chance to win one of 10 Spotify gift cards. 20 of the songs suggested were compiled into a Spotify playlist.