Civic Health Alliance
1,000 Caring Voices is a national initiative mobilizing healthcare workers and community members as Champions of civic engagement ahead of the 2026 midterms.
As the Director of Social Media and Program Communications, Amara led the digital communications and marketing strategy, overseeing multi-channel content, integrated campaigns, audience engagement, and brand-aligned messaging. She developed and executed communications strategies, including the 1,000 Caring Voices Campaign, while partnering with executive leadership, external stakeholders, and community leaders to align messaging and coordinate content. Managed editorial planning and digital workflows across LinkedIn, Instagram, YouTube, and other channels, using audience and campaign performance data to optimize content and engagement. Amara translated complex health and civic information into accessible multimedia content that strengthened organizational visibility, awareness, and community participation.
“Amara helped us build out our social media platform for our healthcare advocacy organization. She was diligent, organized and professional, allowing us to reach our dissemination and outreach goals. She’s an asset to any organization! ”
We Think Twice (WTT) is a social media initiative, funded by The Family and Youth Services Bureau (FYSB) and the Office of the Assistant Secretary for Health (OASH). This initiative promotes healthy decisions and behaviors that help teens achieve optimal health and successfully transition to adulthood.
As the Principal Social Media Strategist, Amara brainstormed and coordinated the topical themes and timelines for the Instagram account content calendar. She also provided design feedback regarding brand alignment and resonance with the adolescent audience.
Amara conceptualized, developed, strategized and managed the implementation of WTT’s inaugural Instagram contest, #WTTChangemakers Playlist Contest. This contest aimed to engage existing followers and recruit new followers during the Coronavirus pandemic. Account followers were encouraged to suggest motivational songs via Instagram story prompts, for the chance to win one of 10 Spotify gift cards. 20 of the songs suggested were compiled into a Spotify playlist.